Road safety messaging works best when it travels with people, and a small item carried daily often outperforms a poster. The Road Safety Team of the New Territories North Regional Traffic Formation, Hong Kong Police Force, chose custom LED PVC keyrings as campaign gifts, ordering 17,000 pieces in one run across two artwork designs of 8,500 each to cover different audiences and events.
Made of PVC, the keyring measures about 11cm long including the ring and 4cm wide, soft to the touch and hard wearing. A built-in LED helps improve visibility when clipped to a bag or clothing at night, tying directly back to the road safety theme. Both faces carry offset printing, so campaign messages and the departmental logo can appear on either side, and each piece is bagged individually for easy distribution. Samples take about 8 to 10 days, with delivery about 20 to 25 days after sample approval.
The LED PVC keyring supports large-volume ordering, with style, artwork and printed content adjustable to the campaign theme. It suits government departments, schools and public bodies running road safety promotion, community activities and public education, carrying safety messages into everyday life.
