The Hong Kong University of Science and Technology
The Hong Kong University of Science and Technology (HKUST) is a public research university in Hong Kong. At the School of Science, we promote a vibrant and dynamic environment that emphasizes academic excellence, innovation, and collaboration. Comprised of one division and three departments, the School offers a wide spectrum of programs which aim to enhance our students' university experience while preparing them to meet the demands of ever-changing societal needs.
The customised erasable double-ended highlighter set created for HKUST combines everyday stationery functionality with the university's brand identity, making it suitable for students, faculty members and campus events. The transparent pen body provides a clear view of the highlighter refills, while the yellow and pink colours add a simple yet contemporary look. The double-ended design provides flexibility for highlighting and organising notes, while the erasable feature allows users to make corrections and revise highlighted content when needed. Its compact design makes it convenient for everyday use in classrooms, study sessions, reading and office environments. Through this customised erasable double-ended highlighter set, HKUST successfully combines learning, practicality and brand communication. With the product being used regularly in students' and staff members' daily lives, the HKUST brand can be naturally reinforced while providing a useful and functional stationery item.
